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Listening to Women No one understands women the way Olay does. Because we at Olay listen to women. A belief that started with our founder Wulff listening to his wife Dina, his muse and research respondent. Olay spoke to thousands of women across continents t undertand what they think and feel about ageing skin. Women across the world identified 7 signs of ageing skin. Skin ageing is not just aobut lines and wrinkles. It is a combination of multiple signs of ageing which creates an overall perception of ageing skin. For younger looking skin you need to go beyond fighting lines & wrinkles. You need to fight 7 signs of ageing. Top |
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Olay, Born of Science, Refined into beauty Olay is about beauty, inside and out. It's about keeping in constant concert with a woman's needs and aspirations. It's about celebrating the unique beauty within every woman, because loving the skin we're in is the beautiful feeling of all.
Olay's journey began in the laboratory of chemist Graham Wulff in the early 1950s. Wulff knew that for women looking good and feeling good were inseparable - a belief that still drives Olay. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by our founding partners remains just as relevant as ever. | |
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7 Signs of Skin Ageing
Science behind Olay Total EffectsIntroducing Olay Total Effects, a revolutionary new product that is proven to fight 7 signs of ageing to give you visibiy younger looking skin.
With the age skin's ability to keep itself looking younger diminishes due to a slowing skin renewal cycle and weakening of the skins's natural barrier function. As a result the skin needs much more than before. Olay Total Effects provides multiple benefits to give younger looking skin. The key - a new formula infused with VitaNiacin and Anti-oxidants. ViaNiacin A combination of 3 miracle ingredients Vitamin E, Dexpanthenol and Niacinamide improves your skin's exfoliation rate, increases collagen levels, strengthens its moisture barrier and boosts its energy levels. All this leaves your skin looking fresher, firmer and younger. Antioxidants Harmful UV rays of the sun, air pollutants and even ozone all create free radicals that can damage your skin. The skin's ability to neutralize free radicals declines with age. Olay Total Effects' antioxidant complex helps neutralize these free radicals and helps to protect skin. Proven Effective Leading Dermatologists and Skin Experts from India and around the world vouch for the efficacy of VitaNiacin in fighting 7 signs of ageing. Proven by experts "The product containing the specific vitamin complex is safe and effective in improving the appearance of the seven consumer identified signs of ageing skin." * The International Dermatology Panel on Ageing Skin * Dr.Zoe Draelos, MD, USA * Dr.Wang Jiabi, MD, China * Dr.Katsuko Numagami, MD, Japan * Dr.Mary Gail Mercurio, MD, USA * Dr.Richard Rycroft, MD, UK A beauty winner Consumer's around the world have fallen in love with Olay making it the #1 selling skincare brand in the fashion capitals of New York, London, Hong Kong and in many more cities. Their confidence in Olay Total Effects is reflected in the number of beauty awards that it has won, all over the world. Australia The Icon Award 2005 Vogue Magazine, Australia Greece Cosmopolitan Beauty Awards Cosmopolitan Magazine, 2006 United States Editor's Choice Award 2003 Allure Magazine, United States Total Effects Olay Total Effects Olay Total Effects is the result of years of state-of-the-art anti-ageing research. It has been specially formulated to help fight 7 signs of ageing.
Our answer to the needs of all skin types. Specially formulated to fight 7 signs of ageing. Also available with SPF 15 to protect your skin from the harmful effects of UVA and UVB rays. Usage Press the pump gently to releasea peasized amount of the product, enough to cover the face area. Using your finger-tips, apply the product to your face and neck with gentle, circular movements. Olay Total Effects Gentle Our answer to the needs of sensitive skin. Specially formulated without perfumes or colorants while maintaining the same active ingredients as the regular variant. Also available with SPF 15 to protect your skin from the harmful effects of UVA and UVB rays. Usage Press the pump gently to release a peasized amount of the product, enough to cover the face area. Using your finger-tips, apply the product to your face and neck with gentle, circular movements. Olay Total Effects Cleansers Cleansing is the first step to get younger looking skin. Olay Total Efects foaming cleanser gives 7 cleansing benefits to gently get rid of dirt, make up and excess oil to giv younger looking skin. Usage Dispense a small amount of TE Foaming Cleanser onto palm. Add water and work into lather. Massage gently onto face and neck. Rinse thoroughly. White Radiance The Olay White Radiance range is specially designed to help your skin get long lasting fairness with regular use. It's unique skin nourishing vitamins work in 3 ways to give you long lasting fairness. Corrects : Olay Whitening Complex with high concentration of Vitamin B3 that effectively targets dark spots and visibly lightens skin. Protects : Enrichedwith SPF 24, it protects your fairness from the harmful effects of UV rays, protecting your skin from becoming dark and dull. Enhances : It's skin nourishing vitamins help enhance skin's natural radiance, keeping you fairer for longer with regular use. Olay White Radiance Intensive Whitening Moisturizer The Olay White Radiance moisturizer in a non greasy light weight formulation helps your skin get long lasting fairness. Also available in a specially formulated Night cream. Day moisturizers available in both cream and lotion form. Usage Spread evenly over face and neck in upward circular motion until cream is absorbed. Avoid eye area. Use twice daily for desired results. Olay with Radiance Ultra Whitening Treatment Mask A new intensive treatment designed to help your skin become fairer. Olay White Radiance Mask is fortified with Olay's unique triple whitening essence with Vitamin B3, Mulberry Extract and Titanium Oxide. Usage Gently place the mask onto face. Remove mask after 15 minutes. Use consecutively for 5 days for best results. Olay Classic The Olay Classic Skincare Range offers simple and effective skincare. Skincare as it should be. It helps to maintain skin's natural balance and provides long-lasting moisturisation leaving it well hydrated, soft, smooth and youthful looking. Available in Lotion and Cream. Usage Spread evenly over face and neck in upward cirular motion until cream is absorbed. Avoid eye area. Use twice daily for desired results.
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